10 Transport Issues that can Make or Break your Organisation – Part 1

Transport is undergoing one of the most radical upheavals of any industrial sector, and the stresses and strains of this upheaval manifest themselves in a plethora of controversies. Such issues present huge opportunity for organisations navigating the changes well, but also present immense potential for misunderstanding, misreporting and therefore conflict. In this first article of a three-part series, Darran Messem, Director of Transport and Sustainable Development at Madano, explains what the key issues are, and how clear strategy and communications can help.

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Holiday Marketing Tips

It’s that time of year again, when Holiday music starts to besiege mainstream radio and you start getting irrationally angry at random strangers setting up their Christmas lights too early. But it’s never too early to start thinking about holiday marketing strategies. Nick Patterson, Marketing Analyst at SHIFT shares a few tips that will help you breathe some life into your holiday marketing strategy.

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Legal Cannabis in Canada – Opportunities and Perspectives

Legal, recreational cannabis is coming to Canada in July 2018. And with it, a new opportunity for a new industry. While July 2018 is only nine months away, most provincial regulatory regimes remain fluid with policy makers still deciding what their province’s distribution and sales regimes will look like. Our public policy and government relations experience suggests that once the sales and distribution regimes are set, they will be difficult to change. For businesses interested in being a part of the cannabis supply chain, now is the time to put forward a compelling, thoughtful submission to government, and to continue to advocate directly with decision makers. But the window is closing.

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A Quick Guide for Developing Better Communications Strategies

The point of communicating is to create change. Thinking about what you want to change is the best way to start planning any communications. That might sound really obvious, but one of the keys to developing more effective strategies is to consider what the change looks like for the actual people that you expect to be impacting, rather than from your own perspective. Jonathan Oldershaw, Director, Insights & Intelligence at Madano, shares a quick guide to help you develop more effective strategies.

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Don’t Lose Sleep This Annual Report Season

Managing the annual report process is tough, particularly in an environment where you are looking to trim costs and compete for attention in a crowded communications space. Done well, your annual report is one of the most powerful tools in your communications arsenal, building your brand, engaging employees and reinforcing your investment proposition. As our team gears up for year end, David Mann, Vice-President at NATIONAL’s Calgary office, shares six ideas we give to clients seeking an engaging, cost-effective, and eye-catching annual report.

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10 Things You Need to Know About Crisis Management

On the occasion of the Congrès Excellence en Tourisme (Tourism Excellence Conference) held in Laval on November 6 and 7, NATIONAL was invited to host a workshop on crisis management in the context of events and tourist attractions. Julien Baudry, Senior Consultant at NATIONAL’s Montreal office, shares the 10 things you need to know when dealing with a crisis, as presented during his sold-out workshop. (Blog posting is in French)

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The Data-Driven Narrative Development Process

Whether a company is coming out of stealth mode, launching into a new market or looking to refresh for competitive reasons, creating a clear and crisp narrative is as critical as investing in product development and talent retention. If a company can’t distinctly state what it does and how it impacts the world, no one will listen. A company with no narrative, or a poor one, is doomed to fail. Amanda Munroe, Vice-President at SHIFT, shares the key elements of a successful data-driven narrative.

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Crisis Planning 101

Over the past eight months alone, Karen White, Director at NATIONAL’s Halifax office, had the opportunity to review and provide recommendations for more than a dozen crisis communications plans. Although they represent a diverse range of sectors and potential risks, clients all had the same fundamental question—are we prepared? While no two plans are the same, here are some observations and suggestions for the basic ingredients that make an effective crisis communications plan.

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Five Principles to Follow When Setting Your Communications KPIs

It has always been important for communications teams to show the impact of their activities, but as external economic factors bite into budgets, being able to measure and assess how communications are contributing to business outcomes is now absolutely critical. Gareth Morrell, Director, Insights & Intelligence at Madano, shares five simple principles to follow when thinking about measurement that apply to whatever kind of communications you’re involved in.

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Native Communities: Not Just « Any » Stakeholder Group

In public relations, the concept of stakeholders is what makes it possible to design strategies that are adapted to each target audience, and therefore more likely to be effective. Why, then, wouldn’t Aboriginal communities be considered “regular” stakeholders like clients, governments or other interest groups? Éric Cardinal, Director, Aboriginal Affairs and Social Acceptability at NATIONAL’s Montreal office, explains the complexities, subtleties and nuances that are at the core of Aboriginal relations. (Blog posting is in French.)

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