Inside the Minds of Some of NATIONAL’s Media Buying Partners

Media buying and technology is an industry that is always changing and evolving. Since NATIONAL works with some of the best media buyers, our Atlantic team wanted to ask them what trends they are keeping their eyes on, what technology is changing the industry and how we can leverage their expertise. First up in this series: Halifax-based Outshine Media.

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Canada’s NAFTA Team: Four Key Personalities Who Will Shape Our Renegotiation Effort

The first round of the NAFTA renegotiations kicks off August 16 in Washington. In advance of these crucial talks, NATIONAL’s GR Practice Leader Dan Mader provides an inside look at Canada’s four-member dream team – the people key to Canada’s renegotiation. Having worked with two of the principals, in government and in the private sector, Dan provides good insight into how their personalities will drive a successful outcome.

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Summer Reads to Make You Better at Your Job

With lake views and sunny days, we’re often tempted by the sweet siren call of a fictional fable or murder mystery to help our minds escape. But with end of summer in our sights, why not swap out one of your tales for a book that will help when you need to get back into the groove of things in the fall? We asked some of our Toronto office colleagues to provide their recommendations for the best books they’ve read to make them better at what they do.

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The Earned Media Holy Grail: Business Press Coverage

It’s rare that a week goes by without the team talking about business press coverage. All clients want it, and few understand what it takes to get it. Amanda Munroe, Vice-President at SHIFT, explains why business press coverage should be part of any strategic PR plan and is an important goal to achieve for clients looking to secure additional funding, attract certain customers, establish credibility in the market and show momentum to the board.

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Advice for New Leaders

You’ve done it! You worked the long hours, you sweated the details, you provided some innovative thinking, and you earned the respect of your peers and your firm’s leadership. You’re being rewarded with a promotion that, for the first time, places you in “management”. Now what? What type of leader will you be? SHIFT Founding Partner Todd Defren, who has been in leadership positions since the tender age of 24, shares his insightful advice for new leaders.

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Social Media in a Crisis: Don’t Control it – Harness it

As media outlets shrink their newsrooms, social media fuels the thirst for content and serves up potential interviewees and witnesses on fast moving and breaking stories. With this steady stream of content (some accurate, some not), how do you control it? You don’t. While it’s important to track the real-time conversations happening on social media and identify key and emerging themes, NATIONAL’s Stephanie Bell and Karen White offer a few thoughts for harnessing social media when communicating through a crisis.

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Senior Leadership Sets the Tone for Employee Engagement

Employee engagement is gaining momentum in the corporate world, and for good reason: employees can make or break your business. At their best, engaged employees are better producers, are committed to the organization and more likely to stay with your company for the long haul. Tapping into this potential is essential to the health of any organization, and it’s up to senior leadership to lead the charge. Jamie Jo Alton, Manager at NATIONAL’s Toronto office, shares three important tips to follow before embarking on a company engagement plan.

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Getting the Basics Right When a Crisis Breaks – Stage 2

After taking us through Stage 1 of crisis management basics in their previous blog post, Madano’s Mark Dailey and Matthew Moth now delve into Stage 2. That is where the real hard work starts. Getting to grips with the problems driving the crisis. Putting in place initial solutions and emergency measures and then working to make the situation better and transition to permanent solutions.

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