I bought 750 Instagram followers so you don’t have to

For better or worse, too often we judge the “success” of our social media presence based on the number of followers we have to like our cat/kid/vacation/outfit of the day/breakfast posts. It’s how the average person gauges influence too—more people = more eyes on something and therefore a bigger impact. In theory, at least. But just like that envy-inducing snap you begrudgingly double-tapped this morning, not everything online is as it appears.

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Liberal Convention Wrap-Up – A Look to the Future

Our Ottawa colleague Tammy Alamrieh reviews the highlights of the last Liberal convention before the next federal election. The content of the speeches and policies adopted by delegates provide an indicator as to what we may see in the upcoming Liberal Party platform, and how the grassroots’ views may well be shifting.

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Liberal Biennial – From The Floor

A team from NATIONAL’s Ottawa office is on the ground at the national Liberal Party convention in Halifax. Consultant Fernando Melo reports from the convention floor on the mood of delegates, what they’re hearing, and the strategy behind it.

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Liberal Convention 2018: What to Watch For

The 2018 Liberal National Convention kicks off this morning in Halifax, setting the stage for the Trudeau Government’s first re-election challenge 18 months from now. From the topics on the agenda to the tone of the Prime Minister’s keynote speech, our colleague Andrew Richardson highlights what curious observers should be on the lookout for.

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Pipelines and Politics

The future of the Trans Mountain Expansion Project is frought with repercusions for Prime Minister Justin Trudeau, Premier Rachel Notley and Premier John Horgan and their governments. Our Ottawa colleagues Joseph Finkle and Fernando Melo provide their perspective.

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Women in Leadership: the constant balance and imbalance

The Quebec City Chamber of Commerce’s Women’s Leadership Program participants assembled for a bootcamp a few weeks ago, covering issues from money, mistakes to avoid and agile business models to objective setting and the need to find balance. Joëlle Boutin, Consultant at NATIONAL, shares the highlights of the day, including lessons learned from the dynamic businesswoman Geneviève Babin on how to stay focused on her career objectives without losing sight of priorities. (Blog posting is in French.)

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The Giving Shift

The future of major gift programs depends on the non-profits’ ability to not only speak to a new generation of prospects but to also establish new, long-term, giving relationships. For Stephanie Reid, Senior Consultant in our Halifax office, the challenge may be significant, but non-profits can focus on a few key areas to start seeing results. Among these, the time-tested principles of narrative, accountability, relationships, and privacy that still apply today, but that need to be executed very differently.

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Rethinking corporate social responsibility

What are the real drivers of a brand’s reputation, and how much does it really matter? In a piece published in the Globe & Mail, our Toronto office Managing Partner and Chief Digital Strategist for the Firm, Rick Murray, shares his take on what the results of the joint Léger/NATIONAL Corporate Reputation Study mean for brands and companies moving forward. In short, for Rick, it’s time to invert the brand pyramid, to put the customer’s wants and needs ahead of the company’s and to stop trying to create demand and focus more on meeting it. Companies need to do right by us before we’ll do right by them. Customers will be quick to penalize those who stray from that ethos.

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NATIONAL Toronto’s culture of engagement

NATIONAL’s Toronto office is brimming with people who are curious, serious about changing the province and world, and whose future depends on outcomes of elections, such as the Ontario campaign. From intimate chats about the 2018 Ontario Budget with Ontario Finance Minister Charles Sousa to engaging in conversation about issues with electricity pricing, our team’s ethos is to be informed and to help inform.

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