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How to Build Your Personal Brand

“We are the CEOs of our own companies: Me Inc. To be in business today,
our most important job is to be head marketer for the brand called You.”
– Tom Peters, The Brand Called You

Today, it’s no longer a question of if you have a personal brand, but whether or not you let others define it for you, or take purposeful steps to cultivate what it means to be your professional best.

On Wednesday, Kim West and I held an engaging and interactive breakfast session – Building Your Personal Brand – where we encouraged those in the room to spend some time focussing on themselves, and start thinking about their own brand. There was a lot of interesting conversation as we discussed what it means to be a brand, why it’s important, and ultimately what should be considered when developing and broadcasting one’s personal identity.

Not keen to get in front of an iPhone camera (unless it’s a selfie!), I still agreed to share a few quick learnings from the day in the video shown below.  

Building Your Personal Brand is just one workshop offered in a fun and informative series from NATIONAL Exchange. Next up is Mixing the Science with the Art. I encourage you to meet my talented colleagues on June 1 – Jon Litwack, NATIONAL’s Director of Analytics & Insights, and Luc Levasseur, Director Corporate Communications – as they review key research tools and lead a discussion on how to measure the outcome of any communications program. You’ll walk out feeling much smarter for it!