5 things you should know about Facebook’s algorithm change

Earlier this month, Facebook announced that it would be changing its news feed algorithm to prioritize content from family and friends. This means we’ll see better content from the people we care about when we’re scrolling through our feeds—but what does this mean for brands and publishers who are looking to reach their audiences? Emily Farlow, Content Strategist at NATIONAL’s Halifax office, broke down the five things you need to know about Facebook’s algorithm change.

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Why You Need a Corporate Portrait, Not a Headshot

At the base level, your “headshot” is a simple photo taken by your go-to photographer against a white backdrop. You are lint free and smiling. Standard on various corporate websites, including our own. For now. As we embark on this fresh New Year, it is a great time to step out of our comfort zones and challenge ourselves creatively. Are you in?

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So You Want to Run for Office – Part 2

Campaigns are tough, and as a function of pure mathematics, most candidates fail (sometimes repeatedly). So how do you beat the odds? How do you make sure you’re the one drinking from the keg of glory while your opponents are forgotten by history? In this second of a two-part series, Andrew Richardson, Consultant at NATIONAL’s Ottawa office, talks about the most challenging scenario any municipal candidates can face – unseating an entrenched incumbent.

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Shut Up, I’m Tweeting: And Other Digital Diplomacy Lessons I Learned at the Israeli Embassy

From January 2012 to September 2016, NATIONAL Senior Consultant Howard Fremeth led all of the Embassy of Israel in Canada’s communications efforts during an extremely busy period that included several high-profile national and geopolitical events. What does it take for effective digital diplomacy? As published in the online magazine of the Canadian International Council, he shares the lessons he learned by managing social media accounts and interacting with other diplomats in Ottawa.

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Exercising Accountability and Strategic Public Relations: The Trudeau Town Halls

On Tuesday, Prime Minister Justin Trudeau held a town hall in Lower Sackville, Nova Scotia to kick off 2018. The town hall was the first in a series being held by Trudeau across the country, with a similar format to last year’s listening tour. Bridget Burgess, Coordinator at NATIONAL’s Halifax office, shares the highlights of the event that attracted over 1,200 Nova Scotians.

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Energy Milestones to Expect in 2018

It is obvious that 2018 will see remarkable activity and change in the energy market. Disruption in the energy market will accelerate with alacrity, and the quest for decarbonisation is now almost universally accepted. Therefore, profound market disruption means that many of this year’s milestones might be ones that are simply too left-field to predict. Michael Zdanowski, Head of Energy at Madano, explains.

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So You Want to Run for Office?

Campaigns are tough, and as a function of pure mathematics, most candidates fail (sometimes repeatedly). So how do you beat the odds? How do you make sure you’re the one drinking from the keg of glory while your opponents are forgotten by history? In this first of a two-part series, Andrew Richardson, Consultant at NATIONAL’s Ottawa office, explores why so many municipal candidates lose.

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How to Make Good Industry Predictions

It’s the start of 2018, and many public relations professionals are sharing their clients’ industry predictions with the media. But as PR experts, we know that creating predictions with clients is always more complicated than we ever anticipate. Natalie Townsend, Account Director at SHIFT, shares four quick rules for winning at 2018 predictions.

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The Politics of a Party

Rolling your eyes at yet another holiday party invitation? For our Toronto colleague Max Stern, a holiday party is in fact the perfect opportunity to gauge an organization’s health. He had the chance to do just that at the Liberal Party of Canada’s Caucus holiday party last week. His read? Exhileration and exhaustion.

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Car Insurance in the Age of Automation

The future seems like it is in a hurry to get here. Automated/connected vehicles (AV/CV) are just the latest iteration of a trend that includes your refrigerator ordering groceries for you and your audio speaker giving you advice on what to wear in the morning. Despite the plain fun relating to these new technologies, their impact is profound; the introduction of automated vehicles is a game changer for the insurance industry – both in terms of risk and opportunity. Andrew Richardson, Consultant at NATIONAL’s Ottawa office, explains.

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