Because it’s 2018: Representation matters in the House of Commons

Having more women in politics can make a difference in the tone and nature of debate in the House of Commons. More women can also shift priorities and shape policies to be more inclusive of the population. And more women means more role models for girls to look up to when they are driving by Parliament Hill with their families wondering if they could ever be the Prime Minister of Canada. NATIONAL’s Bridget Burgess explains why she firmly believes that women are powerful enough to change the legislature – and the world!

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Women in Leadership: breaking stereotypes around successful negotiation techniques

When asked, many women (like many men, for that matter) will say they would rather shy away from negotiating if they could, or they just shrug and say that they’re not cut out for it. But is it really the case? What if it’s more a question of re-examining our perception of what a successful negotiation looks like? Participants in the Quebec City Chamber of Commerce’s Women’s Leadership Program gathered to discuss the topic last week. From the importance of discovering each person’s motivations and emphasizing a collaborative approach to always having a plan B in your pocket, Joëlle Boutin, Consultant at NATIONAL, affirms that the techniques she learned made the event one of the most practical and useful workshops she ever attended. (Blog posting is in French.)

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5 things you should know about Facebook’s algorithm change

Earlier this month, Facebook announced that it would be changing its news feed algorithm to prioritize content from family and friends. This means we’ll see better content from the people we care about when we’re scrolling through our feeds—but what does this mean for brands and publishers who are looking to reach their audiences? Emily Farlow, Content Strategist at NATIONAL’s Halifax office, broke down the five things you need to know about Facebook’s algorithm change.

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Why You Need a Corporate Portrait, Not a Headshot

At the base level, your “headshot” is a simple photo taken by your go-to photographer against a white backdrop. You are lint free and smiling. Standard on various corporate websites, including our own. For now. As we embark on this fresh New Year, it is a great time to step out of our comfort zones and challenge ourselves creatively. Are you in?

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So You Want to Run for Office – Part 2

Campaigns are tough, and as a function of pure mathematics, most candidates fail (sometimes repeatedly). So how do you beat the odds? How do you make sure you’re the one drinking from the keg of glory while your opponents are forgotten by history? In this second of a two-part series, Andrew Richardson, Consultant at NATIONAL’s Ottawa office, talks about the most challenging scenario any municipal candidates can face – unseating an entrenched incumbent.

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Shut Up, I’m Tweeting: And Other Digital Diplomacy Lessons I Learned at the Israeli Embassy

From January 2012 to September 2016, NATIONAL Senior Consultant Howard Fremeth led all of the Embassy of Israel in Canada’s communications efforts during an extremely busy period that included several high-profile national and geopolitical events. What does it take for effective digital diplomacy? As published in the online magazine of the Canadian International Council, he shares the lessons he learned by managing social media accounts and interacting with other diplomats in Ottawa.

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Exercising Accountability and Strategic Public Relations: The Trudeau Town Halls

On Tuesday, Prime Minister Justin Trudeau held a town hall in Lower Sackville, Nova Scotia to kick off 2018. The town hall was the first in a series being held by Trudeau across the country, with a similar format to last year’s listening tour. Bridget Burgess, Coordinator at NATIONAL’s Halifax office, shares the highlights of the event that attracted over 1,200 Nova Scotians.

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Energy Milestones to Expect in 2018

It is obvious that 2018 will see remarkable activity and change in the energy market. Disruption in the energy market will accelerate with alacrity, and the quest for decarbonisation is now almost universally accepted. Therefore, profound market disruption means that many of this year’s milestones might be ones that are simply too left-field to predict. Michael Zdanowski, Head of Energy at Madano, explains.

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So You Want to Run for Office?

Campaigns are tough, and as a function of pure mathematics, most candidates fail (sometimes repeatedly). So how do you beat the odds? How do you make sure you’re the one drinking from the keg of glory while your opponents are forgotten by history? In this first of a two-part series, Andrew Richardson, Consultant at NATIONAL’s Ottawa office, explores why so many municipal candidates lose.

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